Going
'Beyond Measurement' at the SIAA Annual Conference in Paris - 9-10th December
2013
In December
LCSV PhD candidate Rachael Morgan attended the
annual Social Impact Analysts Association (SIAA) conference in Cergy-Pontoise,
Paris. The theme of the conference was
'What, Why and How to' go Beyond Measurement? The conference was held at
the ESSEC Business School and attended by a range of analysts, consultants and
social organisations from across the international community. Rachael attended
the conference in
her dual
capacity as a social investment researcher and a Social Value and Impact
Consultant (SROI).
From the introductory session offering
differing perspectives from Andreas Richart, Jess Daggers, John Gargani and
Kate Ruff to the five workshops areas and the afternoon hotspots the
cross-cutting theme of 'Beyond
Measurement'
was addressed.
Jeremy Nicholls, the SROI network,
addressed the theme by suggesting that going Beyond Measurement involves a
commitment to recognising that in a time of tight resources it is 'not enough
to just measure if we are achieving our purpose', there is a need to ask 'are
we doing as many good things as we can with our resources?'.
Rachael Morgan hosted a hotspot where
she addressed this cross cutting theme by asking participants to give their
views on developing a common outcomes framework across the international
community. In particular views were sought on the emergence of the Social
Progress Imperative's work on a Social Progress Index (
http://www.socialprogressimperative.org).
Going Beyond measurement in this sense
involves a normative commitment to establishing a set of international values
against which progress towards specific outcomes can be made. Rachael is
including a critical analysis of this approach in her current research and data
collected at this event will be used to inform her fieldwork.
At two workshops given within the
theme of The Communication of impact measurement Nic Bolto from the Difference
Magazine, Australia and John Gargani, Gargani inc USA, both offered their
perspectives on the matter.
For Bolto going Beyond Measurement
involves communicating the difference made by an organisations activity as for
him 'unless the comms piece works, then nothing works.' For Gargani Going
Beyond Measurement involves finding the balances between accuracy and clarity
in communicating impact.
Whilst we wait for conclusions to be
published from SIAA on what, why and how to go Beyond Measurement perhaps an
interesting question to ponder is whether going Beyond Measurement was the
right question to ask? What questions do you have about impact measurement and
social valuation?